... Or, How to Well-stock Your Wallet for Wonderful Writer ... stuff.
You never know when you're going to run into a potential reader. If you keep your eyes open, opportunities are everywhere. Did you see an old neighbor at the grocery store? Did you overhear someone at the library saying they wanted something new to read? Did you see someone wandering the aisles at Barnes and Noble with a lost look on their face? You might not feel the urge to approach a total stranger in a store, but nearly every time you leave the house, you will have the chance to share what you do with someone else. Don't let that moment pass you by without making the most of it.
Make sure you always, always have business cards or bookmarks in your purse or wallet. And don't tuck them clear in the back, or let them float around in the bottom where you can't find them and where they'll get crumpled. Have a specific place to keep them. Know that you can reach in at any moment and put your hands right on them. Replenish them often - when you see you're down to five, it's time to put more in there.
Successful businessmen are always on the lookout for new clients, new opportunities. You should train yourself to be on the lookout for those same things, and you should be prepared with hand-out material. And if you don't feel comfortable blatantly saying, "Buy my book!" you can use the back of your business card to write down other information that person might need. Do they need the name of the PTA president? Pull out your card, write it on the back, and you've not only gotten your information in their hands, but they have the name of the PTA president.
This new mindset - this constant awareness of opportunity - does take a little while to get used to, but soon, you'll be marketing like a pro.