Thursday, January 14, 2010

Virtual Book Tours - Becoming the Perfect Host

Over the course of the last few years, I've set up several virtual book tours for authors who are seeking to expand their publicity on the Internet. The concept of virtual touring is fairly new in our market. Publishers or authors send out copies of their books to bloggers who have agreed to read and review those books on a certain date, and then the links are gathered up and posted at a single location. People who want to read the reviews can follow along with the tour and get a good sampling of opinions from several different sources.

I'm frequently asked by bloggers what they can do to make their sites more attractive to the book-buying reader, and how they can increase the likelihood that they will be chosen to host book tours. I've put together a few thoughts.

1. Make your blog more visible.
The more visible your blog, the more useful it is on a virtual book tour. The purpose of the tour is to expose the name of the book to as many people as possible, but if you only have five followers and you only get ten hits a week, that doesn't propel the book forward in a meaningful way. You should work to increase your following. One of the easiest ways I've found to do this is to visit other blogs and leave friendly comments. The blogger you visit will most likely return your visit, and if they like what they see on your blog, they are likely to come back. (More on this in under Item #2.) In addition, readers who follow that blog will see your name, become curious as to who you are, and follow you back to your blog. Going blog-hopping, as I call it, isn't just a good way to spread the word about your blog, but it's a great way to make new friends. I have several good friends I met through blogging that I know in no other way. I was just hopping around one day, ran into them, we hit it off, and have been friends ever since.

One quick note about leaving comments on other blogs. Don't leave comments like, "Hi, come visit my blog." That's not showing respect for the other blogger. You want them to visit you because you have said something of value. You're not looking for addresses for a mass-mailing - you're looking for bloggers with interests similar to yours. Be respectful of their time and their blog. That is the basis of a good blog relationship.

2. Make Your Blog Interesting. This sounds like a no-brainer, but your blog needs to be interesting. Blog about several different topics, or, if you specialize, blog about several different aspects of your chosen topic. Include interesting links. Post visually interesting pictures. Perhaps most importantly, post regularly. If you only post once a month, you're not keeping up the momentum you need in order to create and maintain traffic.

The more you comment and the more you blog, the more visible you become on the Internet. Your name will climb higher on the search engine lists, and that in turn will bring you more readers. It's like a snowball rolling down the mountain, growing larger as it goes.

3. Make Yourself Accessible. When you set up your blog, make sure that your e-mail address is visible to your readers, and also that when someone clicks on your comment, your blog information comes up. I've had several interesting comments left on my blog and I've wanted to go see who left them and pay them a return visit, but their profiles are blocked and I can't. I know that sometimes, people keep that information to themselves out of concern for their privacy, but you can set up your blog with an e-mail address created just for that purpose, and you can set up your profile to be vague as to your location, etc. But it's crucial that people be able to find you and communicate with you if you're interested in being a book tour host.

4. Provide Good Reviews.
I don't mean that all your reviews need to be glowing. When I say "good reviews," I mean, be thoughtful in your evaluation. Give your readers more than just, "I liked this book a lot." Explain why you liked it and how it made you feel. If there were parts of the book that didn't work for you, explain why. A good book reviewer shares all their opinions, positive and negative. However, a good book reviewer will phrase their objections constructively. Rather than saying, "This author should be shot before being allowed to publish another book," say, "The dialogue was poorly constructed and I would have liked to see more character development." Constructive criticism goes a long way toward helping the author learn and grow. Raking them over the coals doesn't help anyone - it just makes you look like a big meany. And, if the book is so terrible that you can't even think of a polite way to state your objections, there is no harm in contacting the publisher or author and explaining that you'd rather pass on the review.

In summary, as you increase your name recognition and bring more readers to your blog, as you provide interesting content overall and make a special commitment to writing good book reviews, you make yourself a perfect host for virtual book tours.

If you are interested in becoming a host for the tours I set up, please contact me at tristipinkston AT gmail.com

18 comments:

Taffy said...

Good post, Tristi! Thanks!

Karlene said...

Great post. I've set up some reviews too where the reviewer just said, "Liked this book." Lame.

L.T. Elliot said...

I try very hard to be authentic and real. It's pretty rare that I'll leave a generic comment and only when I'm exhausted to the point that I can't think. As for the blogging, I need to up my ante. ;)

Emma Michaels said...

Great post! Very helpful!

Sincerely,
Emma

Krista said...

Great tips, thanks! I have one of those blogs with few, but loyal, visitors. I would like to host for a blog tour, but I need more readers, don't I? I'll work on it... tactfully, of course.

Kimberly said...

Your articulate-ness astounds me some days. Truly. Well said!

Shanda said...

Tristi, you're my hero. I especially like #4. Thanks for the great info.

Shanda :)

Sandra said...

Hi Tristi. Liked the post. Come dance with me over on my blog.
Sandra ;)

Great tips, and since I am scheduled for a few blog tours in the next little bit, I'll make sure that I am following your tips and if I am not, then I'll do better.

Keith Fisher said...

Thanks for the post you've given me lots to think about. I love doing book tours and would like to do more.

Terresa said...

I enjoyed this post, it was very helpful!

Thanks, Tristi!!

elizabeth mueller said...

Thank you so much for taking the time to post this! I have found it extremely helpful! I just need to learn how to do the nifty sidebar thingies and change my background--it's so BORING!!

:)

Pendragon said...

definitely a goal of mine. Lots of work to go. i'm just too darn shy.

(hey tristi, you may want to delete the 'anonymous comment' two above. don't know if you actually read it or not, but it's got a nasty weblink attached. eeesh.)

Tristi Pinkston said...

Yikes! Thanks, Paulette - I don't know how that got through. Maybe I was too sleepy while doing my comment moderating. Sorry.

M. Gray said...

Thanks for your words of wisdom, Tristi. I agree with everything you said. LOVE your blog design. It's so stylish.

I would be interested in hosting for a blog tour. :)

Tristi Pinkston said...

Okay, M. Gray, this is exactly what I'm talking about! I went to your blog and to your blogger profile to find you to reply to your desire to be a tour host, and there is no information on how to contact you. You need to e-mail me, please, at tristipinkston AT gmail.com and then give us some contact info!

Pendragon said...

No worries tristi :) i figured that was a slip, and something you'd rather not promote. LOL

i'm working on getting better visits to my blog. it's slowly increasing. cuz being on a blog tour is definitely something i'm interested in. And promoting really cool books is right up my alley :D Laters

Rachelle said...

Great tips, Tristi. I've had so much fun getting to know people in blogland.

M.R.Bunderson said...

This was just what I needed! Thanks for the information.

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