My hat goes off to Sterling and all the other wonderful employees at the Waldenbooks location in Provo Towne Centre mall. Tonight I went over to the opening night party for Brandon Sanderson's new book "Mistborn" and was impressed beyond belief by the effort put forth to promote.
In the first place, Waldenbooks took a list of everyone who wanted to put a book on hold, so when they showed up for the party, they knew they would get a copy without having to worry that the books would all be gone. 200 people took advantage of this option. Banners hung from the ceiling, little fruit tarts were served, and let me just say, I was very awed by the serpentine queue of fans waiting to see the man himself. If I ever get a line of fans that long, I'll probably faint.
Candace Salima, author and promoter extrordinare, has been working with the store and the invitation now stands for all local authors to come and have their opening nights at Waldenbooks. What does this mean?
1. Authors now have a place to debut their books in a friendly, professional environment, assisted by people who want to make sure they succeed.
2. You, as the buyer, now have the opportunity to come and meet your favorite authors, have your books signed by them, and even place those books on advance order so you can be sure that the new releases make it safely into your eager hands.
This is a win-win situation all the way around. So keep your eyes on Waldenbooks, everyone -- you never know what author they'll have in there next. (Hopefully me, before too much longer!)